About
I am a journalist and marketing writer with widespread experience in a range of news organizations.
I began my career as a journalist in the United Kingdom and after moving to Israel, I served as a senior financial correspondent at Reuters in Tel Aviv. I served as Editor-in-Chief of IDEX Online, writing about developments in the diamond trade worldwide. I was also the Communications and Media Consultant for the World Federation of Diamond Bourses.
I am also an experienced marketing writer, writing website text for companies to ensure the company story is told professionally, as well as blogs, email campaigns, social media post text, video scripts, infographics, webinars, e-magazines, trend survey reports, press releases, case studies.
Beautiful creative writing is fine, but is it bringing you business? You need compelling marketing communications text that generates leads and attracts potential clients.
Using my training as a journalist, I took those skills and entered the world of marketing writing.